What shoul

@taylorefford

510.1K followers · usually 8.1K views a post

Views

439.7K

Likes

778

Comments

13

Shares

23

SoundTikTok sound · Refreshing and light indie pop(1552207)

View velocity

+95 views over 4.8d · ~20/day · 4 observations

Promoted product

Samsung Galaxy Z Fold 8

Meet Samsung Galaxy Z Fold5, the foldable smartphone with Galaxy AI. Explore AI features with an immersive screen and more at Samsung.com.

32 videos27 creators

Why it worked

The video cleverly integrates a product demonstration (the folding phone) into a relatable everyday problem (deciding what to cook), with a clear call to action that encourages engagement and offers value.

Summary

The creator is looking for a recipe and uses their Samsung Galaxy Z Fold 8 to find one, demonstrating its folding screen feature. They then offer to send their favorite gluten-free recipe to anyone who comments with a specific hashtag.

Structure

1Searching for a recipe
2Finding a recipe on the phone
3Demonstrating the folding screen feature
4

Original caption

Bet you never saw THAT solution before for lost glasses 🤓 You truly get the best of both worlds with the Galaxy Z Fold8 ✨ What a cool feature. And if you want to know my favourite Gluten Free recipe comment #ExploreGalaxy and I’ll send it to you you ✨ @Samsung Canada #ExploreGalaxy #GalaxyZFold8 #SamsungPartner #ad

More from @taylorefford

Product placement

Samsung Galaxy Z Fold 8: ACTS - The phone's screen is used to look up recipes and its folding feature is demonstrated to switch between screen sizes. Removing it would change what happens in the video. Samsung Canada: APPEARS - Mentioned in the caption as a partner. Removing it would not change what happens in the video.

Call to action

Comment #ExploreGalaxy and I'll send you my fave GF recipe!

On-screen text

What shoul What should we cook tonight? Mini Vegetarian Banh Mi Galaxy Creator Lab Test my cooking skills Okay Testing my cooking skills Wait, where did I put my glasses? I'm too tight B for my own good. Oh, what if I use my Galaxy Z Fold 8? And go from the small screen to the big screen? Yeah, that's perfect. Comment #ExploreGalaxy and I'll send you my fave GF recipe! Whoever can relate to this will be among the many who love this.

Transcript

What should we cook tonight? Okay Testing my cooking skills Wait, where did I put my glasses? I'm too tight B for my own good. Oh, what if I use my Galaxy Z Fold 8? And go from the small screen to the big screen? Yeah, that's perfect. Comment #ExploreGalaxy and I'll send you my fave GF recipe! Whoever can relate to this will be among the many who love this.