@art_lulu91 — 53x breakout

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I saw the other player was drawing Jessie

@art_lulu91

120.4K followers · usually 14.3K views a post

Views

746.5K

Likes

7.5K

Comments

182

Why it worked

The video plays on a popular trend of collaborative drawing and uses a "secret reveal" mechanic to build anticipation. The use of familiar characters and a relatable "misunderstanding" between users also likely contributed to engagement.

Summary

The creator draws a hidden image of Buzz Lightyear kissing Jessie on a drawing started by another user. The creator explains that they are using white ink so only they can see the drawing until the end, and asks the other user for their username to see their video.

Structure

1Creator sees another drawing of Jessie
2Creator gets an idea to draw a kiss with white ink
3Creator draws the kiss, explaining it's hidden
4Creator asks for the other user's username
5The other user can see the kiss and asks for the creator's username

Call to action

Please give me your username to see your video

On-screen text

I saw the other player was drawing Jessie and suddenly I got a great idea But it seems she's a little confused Don't worry, I got this I will draw the kiss between Buzz Lightyear and Jessie But the other user or you guys won't be able to see it because I'm drawing with white ink You have to wait until the end for the result keep going you'll like it OK Sorry, girl I have to draw over your Jessie for it to make sense Noooo! what R U doin?? Don't be mad, please It's a big surprise It better be good! Many people didn't like the kissing scene between these two Nowadays, everything is a problem Last detail and are you ready? Ready? Show me! To infinity and...beyond? Why I can't see it? Wait she can see the kiss! Wow! It all makes sense! yes! U can see it? Give me UR user @pookie- draws I can't see it Yee ha! Let's see the results over there