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300Talking HeadListicle hookFinance
Hook
10/10 male purchases
@roshawnsilva
25.8K followers · usually 10.5K views a post
Views
3.1M
Likes
193.5K
Comments
543
Shares
2.1K
View velocity
+1.3M views over 37.7d · ~34.2K/day · 8 observations
Why it worked
The video uses a high-value, list-based format that promises actionable advice in under 10 seconds, which encourages high completion rates and saves.
Summary
The creator lists seven items he considers essential purchases for men. He presents the list as a quick, informative recommendation.
Structure
- 1Introduction of the list topic
- 2Rapid-fire listing of seven items
- 3Closing the list
On-screen text
10/10 male purchases
1. Gym membership
2. Amex cobalt
3. Pocket organizer
4. Wristwatch
5. Foilshaver
6. Slim fit t shirts
7. Signature scent
Transcript
10/10 male purchases. 1. Gym membership, 2. Amex cobalt, 3. Pocket organizer, 4. Wristwatch, 5. Foilshaver, 6. Slim fit t shirts, and 7. A signature scent.
Original caption
Necessities #PersonalFinance #moneytips #money #motivation #worthit
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