Why it worked
The video taps into a common anxiety among young adults about financial preparedness, making it relatable and likely to encourage engagement through comments and shares.
Summary
The video features a young woman lying down, looking contemplative. On-screen text asks if it's normal to be 23 and have saved or invested almost nothing. The creator appears to be seeking validation or commiseration about her financial situation.
Structure
- 1Woman appears on screen
- 2On-screen text poses a question about saving/investing
- 3Woman looks thoughtful/pensive
On-screen text
be honest... is it
normal to be 23 and
have basically nothing
saved or invested rn