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20.8Silent UGCProblem Callout hookLifestyle
Hook
We haven't sold as many eggs lately so let's step up the advertising
@ugchaley
52.0K followers · usually 2.1K views a post
Views
42.2K
Likes
1.7K
Comments
25
Shares
18
Promoted product
Farm Fresh Eggs
Why it worked
The video uses a relatable problem (slow sales) and a creative solution (eye-catching advertising) to engage viewers. The creator's personal touch and the focus on a small business make it appealing.
Summary
The creator is setting up advertising for their farm stand, which currently only sells eggs. They put up a large waving flag and several smaller signs to attract customers. The video highlights the effort involved in running a farm stand.
Structure
- 1Setting up a waving egg flag
- 2Placing smaller egg signs
- 3Showing the farm stand
- 4Reflecting on the work involved
- 5Encouraging engagement
Product placement
Amazon: it is a marketplace where the creator bought a waving egg flag. Removing it would change what happens in the video.
Farm Fresh Eggs: these are products being sold at the farm stand. Removing them would change what happens in the video.
Crochet: this is a product being sold at the farm stand. Removing it would change what happens in the video.
Original caption
My goal by next year is to fully run this thing full time. That means baking, sewing, crochet, produce, flowers & my fiance is gonna hand make leather bags 💼 to sell too! But for now, eggs is all I got time for 🤪 let’s hope this does the trick! 🥚 #eggstand #farmstandsetup #farmstands #pastureraisedeggs
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