sold

@bygweller

24.5K followers · usually 7.7K views a post

Views

398.2K

Likes

58.2K

Comments

118

Shares

806

SoundTikTok sound · moon girl

Promoted product

original paintings

Why it worked

The video taps into the creator economy by showcasing a unique, tangible product (original art) and a novel value-add (the used palette). This creates intrigue and a sense of personal connection, encouraging engagement and potential sales.

Summary

The creator shows a painting they sold and explains that they now include a used paint palette with each purchase. They demonstrate how the palette reflects the entire painting process and express excitement about how customers will use these unique additions.

Structure

1Shows sold painting and explains the new practice of including palettes.
2Demonstrates the palette and its connection to the painting.
3Shows the packaging process with the palette.
4Expresses excitement for customer creativity with the palettes.

Product placement

G WELLER (artist): ACTS - the creator of the painting and the palette being shown. Removing this would change what happens in the video. BYGWELLER.COM (artist website): APPEARS - a URL in the creator's bio. Removing it would not change what happens in the video. linktr.ee/BYGWELLER (link aggregator): APPEARS - a URL in the creator's bio. Removing it would not change what happens in the video.

On-screen text

sold means original ship adding paintings them truly entire honestly palette it strokes colors that canvas excited with comment could own end inspiration

Original caption

the full painting experience is in the palette #art #painting #artist

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Transcript

I just sold this painting which means original ship it off to its new home. I recently started adding palettes to my paintings when people bought them so they could truly experience the entire palette. Honestly, the palette really shows that it has all the brush strokes, all the colors, even the ones that don't even end up on the canvas. I'm really excited with what people do with these. I've seen people comment that they could hang it up with the painting, maybe you could even use it as your own, but whatever you end up doing with it, I just hope it brings you inspiration.