Why it worked
The video leverages a common e-commerce pain point (long shipping times) and resolves it with a satisfying reveal of a desirable product, creating a relatable and engaging narrative.
Summary
The video showcases a "miler set" from missourcing.com, initially displaying it on a website with options for size and color. After a three-day wait, the set is shown in person, revealing it to be Nike branded sportswear.
Structure
- 1Showcasing the "miler set" on a website
- 2Selecting size and color options
- 3Waiting for delivery
- 4Revealing the received Nike set
Product placement
Nike (appears): A sportswear brand. Its logo appears on the clothing. Removing it would not change what happens in the video. Missourcing.com (acts): A website where the clothing is sold. The video shows the process of selecting the item on this website. Removing it would change what happens in the video.
Call to action
Add to cart
On-screen text
it probably wont come
miler set
£9.99 £19.99
Size
xs
Color
blue
i get mine from
missourcing.com
1
Add to cart
Buy with Apple Pay
More payment options
best-new-theme-shopify
3 days later..
NIKE RUNNING
NIKE RUNNING
NIKE RUNNING
NIKE RUNNING
3 days later..
i get mine from
missourcing.com
3 days later..
i get mine from
missourcing.com
3 days later..
i get mine from
missourcing.com