Why it worked
The humor of the recurring dog behavior across different settings and months, combined with the relatable "your month, your dog" premise, likely drove engagement and shares.
Summary
This photo post presents a golden retriever in various outdoor and indoor settings, with each image labeled with a month of the year. The recurring theme is the dog in a defecating posture, humorously associating each month with a dog's behavior.
Structure
- 1Introduction of the concept: your month, your dog
- 2Presentation of each month with the dog in a similar pose
- 3Progression through the calendar year
- 4Visual humor derived from the recurring dog behavior
- 5Concluding with December at sunset on a beach
Product placement
Scooter's Coffee: ACTS - a branded cup appears in the foreground, obscuring the background dog. Removing it would change the composition of the October slide. The cup is a visible result of Scooter's Coffee's business. It is not clear if the cup is being used by the creator or is simply a prop. It is not clear if the cup is being promoted or if it is incidental.
On-screen text
your month
your dog
January
February
March
April
May
June
July
August
September
October
November
December