Starter Story

This guy hit $40K/month in 7 months using ONE channel. No TikTok. No personal brand. No viral content. Meet Miguel, a Spanish founder who launched Late, a social media API, seven months ago. Today it’s at $40K MRR with 50K signups, 700+ paying users, and less than 10% churn. His secret? He ignored every trendy channel and went all-in on Google search. While everyone else chases TikTok trends, Miguel figured out that people who search “social media API” or “Twitter automation tool” have 10x higher intent to buy than someone scrolling a feed. He’s not creating demand but he’s capturing it. His system: > Use Ahrefs to find keywords with 300-800 monthly searches and low competition > Write in-depth guides answering exact user intent > Same content that ranks organically also gets promoted with paid ads > Bid on high-intent commercial keywords with a custom landing page for each > Target CPA of $120, spending $8K/month on ads > Get $2.50 back for every $1 spent The result: $8K MRR from organic + $15K MRR from paid search + growing. His advice: “Stop trying to be everything to everyone. Pick your single best lever for growth, get obsessed with it, and measure it relentlessly.” Being mediocre at 10 channels is worse than being world-class at 1.