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19.1Talking HeadOther hook
Hook
NEW COFFEE SPOT LETS GO TRY ROOFTOP MACARONS
@keepingupwithabbie
2.0K followers · usually 1.1K views a post
Views
20.0K
Likes
1.1K
Comments
89
Shares
218
Why it worked
The creator leverages a trending topic (trying new coffee spots) and a popular product (matcha) to create relatable content. The inclusion of a specific rating and personal review adds authenticity, encouraging viewer engagement and potential visits.
Summary
The creator visits a new coffee spot called Rooftop Macarons to try their matcha and macarons. She reviews the matcha as good but bitter, and the macarons as decent but not her favorite.
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Transcript, structure and on-screen text
6 beats, a 132-word transcript and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
Rooftop macaroons! In Roseville Ca!! Super cute new spot that just opened up!! If you like matcha definitely give it a go!! #newcoffeeshop #tryingnewcoffeeshops #rosevilleca #matchatok #matchalatte
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