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Hook
NEW COFFEE SPOT LETS GO TRY ROOFTOP MACARONS
@keepingupwithabbie
2.0K followers · usually 1.1K views a post
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20.0K
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1.1K
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Why it worked
The creator leverages a trending topic (trying new coffee spots) and a popular product (matcha) to create relatable content. The inclusion of a specific rating and personal review adds authenticity, encouraging viewer engagement and potential visits.
Summary
The creator visits a new coffee spot called Rooftop Macarons to try their matcha and macarons. She reviews the matcha as good but bitter, and the macarons as decent but not her favorite.
Structure
- 1Introduction and plan to try Rooftop Macarons
- 2Driving to the location
- 3Getting the order (matcha and macarons)
- 4Reviewing the matcha
- 5Reviewing the macarons
- 6Concluding thoughts and departure
On-screen text
NEW COFFEE SPOT
LETS GO TRY
ROOFTOP MACARONS
Transcript
Hi guys, today we are going to try Rooftop Macarons. I saw a girl on TikTok say that their matcha was like an 8 out of 10. I feel like that's really high for like Sacramento Roseville area. So we are going to test it out and give it a go. Let's go. I'm back in the car now. I wanted to give you guys my little review. So hot. I got the double matcha flavor. It's really good. It's also bitter. It's not very sweet, but it is really good. Like you can tell that it's ceremonial grade matcha. I got three macarons, pistachio, a strawberry matcha and a fruit pebble. It's probably like a six out of 10. It's good, but it's not my favorite. So yeah, that's it. Bye.
Original caption
Rooftop macaroons! In Roseville Ca!! Super cute new spot that just opened up!! If you like matcha definitely give it a go!! #newcoffeeshop #tryingnewcoffeeshops #rosevilleca #matchatok #matchalatte
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