Day 2

@jennifervee23

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SoundTikTok sound · original sound - jennifervee23

Why it worked

The video taps into the popular 'haul' or 'hunt' trend, specifically targeting a sought-after collectible (Jellycat) and a discount retailer (Ross). The creator's enthusiasm and the relatable struggle of finding a specific item at a good price likely resonated with viewers.

Summary

The creator is on a hunt at Ross for a giant plant-themed Jellycat plush toy, aiming to find it for a much lower price than online. While they find a smaller version and decide to purchase it, they continue searching for the larger, more expensive one.

Structure

1Searching for a giant Jellycat at Ross
2Finding a mini Jellycat
3Looking through different store sections
4Finding decorative items
5Deciding to buy the mini Jellycat
6Continuing the search for the giant Jellycat

Product placement

Jellycat: a brand of plush toys. The video shows and discusses Jellycat plush toys, specifically a plant-themed one. The toy ACTS as a decorative item and a collectible. Removing it would change the video's focus. Ross: a retail store. The video is filmed inside a Ross store, and the store's name is visible on signage. The store APPEARS as the setting. Removing it would change the video's setting but not its core content.

On-screen text

Day 2 GIANT plant jellycat at Ross hunt (4 Feet tall)

Original caption

I found this cute mini jellycat 😍 #rossfinds #jellycat #fypシ゚viral #shopping #homedecor

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Transcript

Day 2 of trying to find the 4 foot jelly cat at Ross hunt. Eli found the mini one. This one is $5.99. It's so freaking cute. But the one I'm looking for is like 4 foot. It's $100 online. At Ross it's 23. So we're gonna look around and see if we can find it. Oh my god, there's so many people here. Also to the little girl at Ross who's mom said you watch me — I love you. Okay, we're gonna look through the furniture because sometimes it does blend in. We're still gonna look around just in case because I really want it. I am gonna get this though just for the top of my vanity. We're gonna go look at the flower section because girl, that's where I would have put it. Let's see, let's see. Oh my god, this is so cute. What is it? Oh, the hot dog. Oh, the croissant. We couldn't find the 4 foot one but we did end up finding this one. I'm gonna take it. But I'm still on the hunt for that one, okay? Because I'm not gonna pay $100 for online when I could get it for 23.