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All breakouts
16.5Talking HeadContrarian hookLifestyle
Hook
"You're not a morning person"
@nyc.explores
146.3K followers · usually 2.8K views a post
Views
45.7K
Likes
4.4K
Comments
18
Shares
2.5K
Why it worked
The video uses a relatable, humorous premise with a popular meme format (dancing cat with coffee) to create engaging content. The unexpected early morning travel to NYC adds a touch of aspirational content, making it shareable.
Summary
A humorous video depicts a cat holding a coffee cup and dancing in front of a New York City skyline at dawn. The on-screen text humorously states "You're not a morning person" and "Me at the airport at 3:30am heading to NYC," implying that the person is surprisingly energetic for an early morning trip.
Structure
- 1Introduction of the "not a morning person" premise
- 2Juxtaposition with being at the airport at 3:30 AM for NYC
- 3Humorous visual of a cat dancing with coffee
- 4Implied excitement for the trip despite the early hour
On-screen text
"You're not a morning person"
Me at the airport at 3:30am
heading to NYC
Original caption
Im definitely a morning person if it’s a trip to New York!🏙️🗽✨ #nyc #nyctravel #nyctiktok #viral #fyp
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