Why it worked
The video taps into the popular 'aesthetic' and 'cozy' trends, using a relatable scenario (a rainy day) to create a visually pleasing and emotionally resonant experience for viewers. The inclusion of books and beauty products also appeals to common interests within the target demographic.
Summary
The video depicts a cozy and aesthetic "rainy morning diary" experience. It shows the creator in comfortable attire, looking out at the rain, and then visiting a Barnes & Noble to browse books, interspersed with shots of various beauty products and cozy home decor.
Structure
- 1Cozy morning at home in slippers
- 2Rainy day view from the window
- 3Cozy bedroom ambiance with lamp and decor
- 4Beauty products laid out on a dresser
- 5Getting dressed for the day
- 6Visiting Barnes & Noble to browse books
Product placement
Barnes & Noble: APPEARS - a store where the creator browses books. Removing it would not change what happens in the video, as the focus is on the creator's experience and the books themselves, not the store's operations. Charlotte Tilbury: APPEARS - a makeup product visible on a dresser. Removing it would not change what happens in the video. Skylar Clean Beauty: ACTS - a perfume bottle is held and shown. Removing it would change what happens in the video as it is a focus of a segment. Hourglass Cosmetics: ACTS - makeup products are visible on a dresser. Removing them would not change what happens in the video. Rhode skin: ACTS - skincare products are visible on a dresser. Removing them would not change what happens in the video.