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16.1Talking HeadOther hookHealth
Hook
A hat made of depends!
@debrakostiw
608.3K followers · usually 6.5K views a post
Views
104.8K
Likes
5.3K
Comments
198
Shares
256
Promoted product
Depends
Why it worked
The video leverages a humorous and unexpected use of a common product (adult diapers) to create a lighthearted and relatable moment. The "why not?" attitude and encouragement to "find the humor" resonates with viewers seeking positivity and a break from the mundane.
Summary
Two women humorously fashion hats out of adult diapers, then decide to go for a walk around the neighborhood wearing them. The video encourages viewers to find humor in life and enjoy themselves.
Structure
- 1Introducing the diaper hat concept
- 2Explaining the material
- 3Deciding to wear them out
- 4Going for a walk
- 5Encouraging humor and enjoyment
Product placement
Depends: it ACTS as absorbent adult underwear, and is used here to make hats. Removing it would change what happens in the video.
Original caption
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