Loading video…
All breakouts
39.4Talking HeadContrarian hookOther
Hook
E Elon Musk: I'm not racist
@theeconomist
1.6M followers · usually 95.1K views a post
Views
3.7M
Likes
181.7K
Comments
11.0K
Shares
9.4K
Why it worked
The video leverages a high-profile figure, Elon Musk, discussing a controversial topic (racism) which naturally draws attention. The direct address and personal anecdotes, combined with the association with a reputable publication like The Economist, create a compelling narrative that encourages viewers to seek out the full interview.
Summary
Elon Musk addresses accusations of racism, stating he is not racist and that his companies employ people of all races. He also clarifies his stance against imposing rules and laws contrary to Western acceptance.
Free accountLocked — create a free account to open
Transcript, structure and on-screen text
5 beats, a 144-word transcript and 39 lines of on-screen text — the parts you need to write your own version.
Original caption
Elon Musk has long faced accusations of racism. In an interview with The Economist's editor-in-chief, Zanny Minton Beddoes, he rejected those claims stating “I'm against rape and murder. I'm against the imposition of rules and laws that are contrary to what we've come to accept in the West”. Click the link to watch the full interview at 6pm London time (1pm in New York) #Elonmusk
More from @theeconomist
More breakout videos from this creator.
