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3.4Talking HeadOther hookCreator Economy
Hook
Happy birthday to me
@rhegancoursey
2.7M followers · usually 498.9K views a post
Views
1.4M
Likes
193.5K
Comments
632
Shares
439
Why it worked
The video taps into the relatable experience of waking up on a special occasion, combined with the universally positive imagery of receiving flowers, creating a feel-good moment.
Summary
The creator wakes up on her birthday, expresses happiness, and notes that she slept in until 10:30 AM. She is presented with a bouquet of flowers.
Structure
- 1Wakes up and smiles
- 2Notices flowers
- 3Expresses birthday wish
- 4States time
On-screen text
rheg (°◡°♡) ☆*:+
Transcript
Happy birthday to me Good morning, I just woke up. I slept in today. It's like 10:30.
Original caption
I think it’s time for a birthday reset 🥳💐
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