Why it worked
The video tapped into a widely shared and relatable workplace grievance, using a popular meme format to express this frustration in a humorous and easily digestible way, leading to high engagement.
Summary
The video uses a meme format to humorously depict the common workplace frustration of putting in excessive effort and receiving only a "Meets Expectations" performance review. It highlights the disconnect between employee dedication and managerial recognition.
Structure
- 1Setting the scene: excessive work effort
- 2The anticlimactic result: "Meets Expectations"
- 3Humorous reaction to the unfairness
On-screen text
POV: You stayed late,
skipped lunches,
answered emails on
vacation... then got a
"Meets Expectations."