Authentic Caribbean ice cream in the DMV

@bube.irl

1.9K followers · usually 738 views a post

Views

39.5K

Likes

5.8K

Comments

95

Shares

1.1K

SoundTikTok sound · Caribbean Sounds

Promoted product

York Castle

Why it worked

The video uses high-quality, appetizing visuals of a niche, local food spot, tapping into the 'foodie' trend and local discovery interest without feeling like a forced advertisement.

Summary

A short video showcasing the storefront, menu, and a prepared ice cream bowl from York Castle, a Caribbean ice cream shop in the DMV area. The video highlights the variety of tropical flavors available and the final product being served.

Structure

1Exterior shot of the shop
2Close-up of the menu board
3Interior view of the ice cream station
4Pouring chocolate syrup over ice cream
5Final product reveal

Product placement

York Castle ice cream shop is the subject of the video.

Original caption

Tried soursop and banana ice cream at York Castle in Rockville recently. Creamy and delicious! Will def be back again to try more flavors 😋 🇯🇲 #dmvfoodie #icecream #dmvfood #dessert #tropical