This, not that:

@glowupu

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SoundTikTok sound · Juless Edits

Promoted product

ASICS GEL-1130 MULEasics.com

Why it worked

The video taps into a current fashion trend (mules) and provides clear, actionable advice with visual examples of 'this, not that,' making it easily digestible and shareable for fashion-conscious viewers.

Summary

The video discusses the "this, not that" fashion trend for 2026, focusing on sneaker mules. It advises viewers on how to style them correctly to avoid fashion faux pas, suggesting they be treated as sneakers and incorporated intentionally into an outfit.

Structure

1Introduction to the 2026 fashion trend: sneaker mules
2Demonstration of incorrect styling choices
3Demonstration of correct styling choices
4Styling advice: treat mules like sneakers
5

Original caption

This, not that: 2026 fashion #sneakers #sneakermules #mulesneaker #fashiontrends #fashiontrendpredictions

More from @glowupu

Product placement

ASICS GEL-1130 MULE: acts - it is a shoe that is shown and described as a fashion item. Removing it would change what happens in the video. ASICS GEL-1000 series: appears - it is mentioned as the inspiration for the GEL-1130 MULE. Removing it would not change what happens in the video. NIKE: appears - it is a brand logo on the jogger pants. Removing it would not change what happens in the video. MIU MIU: appears - it is a brand name on the trainers. Removing it would not change what happens in the video. NEW BALANCE: appears - it is a brand name on the trainers. Removing it would not change what happens in the video. COS: appears - it is a brand name on the jacket. Removing it would not change what happens in the video. CHANEL: appears - it is a brand logo on the bag. Removing it would not change what happens in the video.

On-screen text

This, not that: 2026 fashion

Transcript

This, not that: 2026 fashion Sneaker mules are going to be the biggest shoe trend for fall, but it's really easy to go wrong with this trend. Instead of something like this, or this, try something like this, or this. As far as styling goes, I would just treat them like a sneaker, but you want to make sure that they're an intentional part of your outfit instead of something like this, or this, or this, or this. Try something like this, or this.