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All breakouts
4.3Talking HeadDirect Question hookEntertainment
Hook
"Omg guess who broke up?!"
@thesydneysmiles
1.5M followers · usually 196.2K views a post
Views
850.4K
Likes
48.4K
Comments
218
Shares
776
Why it worked
The video taps into the relatable drama and gossip surrounding reality TV couples, using a common social media format to engage viewers with a juicy piece of news.
Summary
Two friends discuss the breakup of Nick and Olandria from Love Island. One friend reacts with shock and disbelief, while the other seems to be sharing gossip.
Structure
- 1Friend 1 shares shocking breakup news
- 2Friend 2 asks for details
- 3Friend 1 reveals the couple is from Love Island
- 4Friend 2 reacts with surprise/excitement
- 5Friend 1 continues to share gossip
Product placement
Love Island (TV Show): it appears as the subject of conversation, and removing it would change the topic of the video. It merely appears.
On-screen text
"Omg guess who broke up?!"
"Omg who?!"
"Nick and Olandria from Love Island"
Transcript
Omg guess who broke up?! Omg who?! Nick and Olandria from Love Island
Original caption
Nick and Olandria broke up…💔 @alyssaavlogs #breakup #relatable #LoveIsland #nick #olandria
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