When in Soho...

The video likely worked due to its relatable "day in the life" feel in a popular, aspirational location like Soho, combined with the intrigue of celebrity spotting (implied by the hashtags) which often drives engagement on social media.

Two women walk down a street in Soho, New York City. The video captures a moment of everyday life in the bustling city, with people walking by and outdoor dining setups visible.