When they say they are a Childish Gambino fan but never heard this song.

The video leverages a relatable meme format about music fandom and uses a popular artist to tap into existing interest. The humor and visual appeal of the artist likely contributed to its shareability.

The video features a series of images of Childish Gambino, accompanied by text that humorously suggests the person is not a true fan if they haven't heard a particular song. The montage transitions through various photos of the artist, highlighting different eras and looks.