Why it worked
The creator leverages a common desire for 'hidden gem' products by highlighting items that are not yet viral but are highly effective. This appeals to viewers seeking unique and high-performing skincare, positioning the creator as a trusted source for such recommendations.
Summary
The creator highlights several non-viral skincare products that they believe deserve more attention. They showcase a lip serum, two cleansing milks (Jumiso and Blanc Nature), a low pH cleanser from Jung Beauty, and a 10% cream from Epii, explaining the benefits of each and recommending them based on skin type.