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The video taps into the popular ASMR and collecting trends by showcasing visually appealing and tactile squishy toys. The 'haul' format, combined with clear on-screen text identifying the products and their origins, appeals to viewers interested in similar items.

The creator showcases their collection of slow-rise squishies, detailing where each one was purchased. They display various squishy toys from different brands like MHM Squishy Shop, squoomsh shop, and Squish Haven, demonstrating their texture and appearance.

MHM Squishy Shop: ACTS - sells squishies. Removing it would change what happens in the video. squoomsh shop: ACTS - sells squishies. Removing it would change what happens in the video. Squish Haven shop: ACTS - sells squishies. Removing it would change what happens in the video. ibloom: ACTS - brand of squishies shown. Removing it would change what happens in the video. mido: ACTS - brand of squishies shown. Removing it would change what happens in the video. sweetbuns: ACTS - brand of squishies shown. Removing it would change what happens in the video. hachimi: ACTS - brand of squishies shown. Removing it would change what happens in the video. lisa: ACTS - brand of squishies shown. Removing it would change what happens in the video. ANXIRING: APPEARS - a discount code is offered for this brand, but the product itself is not shown or used. Removing it would not change what happens in the video.