Hi guys, good afternoon and we are back in Rockwell ATC!

@helloajfran

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SoundTikTok sound · original sound - AJ Francisco 🤭

Promoted product

Twenty Four Bakeshoptwentyfourbakeshop.com

Welcome to the bakeshop!. We have freshly baked cookies, brownies, and croissants… 🤗

10 videos

Why it worked

The video effectively uses a soft-sell approach by showcasing a variety of appealing baked goods in a relatable, in-person setting. The creator's enthusiastic presence and clear announcement of the event details make it easy for viewers to find and visit the pop-up.

Summary

The creator is at a pop-up bakeshop event at Rockwell ATC, showcasing a variety of pastries, cookies, and brownies. She announces the dates and location of the event and expresses excitement about working as a cashier there.

Structure

1Introduction at Rockwell ATC
2Showcasing baked goods (pastries, cookies, brownies, croissants)
3Highlighting bestsellers and product details
4

Original caption

Alabang town center, Rockwell ATC, or Town? 🤭 📍Activity center, near Cotton On 📆 July 24-26 📆 July 31-Aug 2 #bakeshop #SmallBusiness #south #cashier #fyp

More from @helloajfran

Product placement

Twenty Four Bakeshop ACTS: it is a bakeshop that sells baked goods. Its name appears on screen and in the creator's bio link. Removing it would change what happens in the video. Rockwell ATC APPEARS: it is a location, a mall. Removing it would change what happens in the video. Cotton On APPEARS: it is a store mentioned as a landmark. Removing it would change what happens in the video.

Call to action

Visit the bakeshop at Rockwell ATC on July 24-26 and July 31-Aug 2.

On-screen text

!! ROCKWELL ATC !! Activity center, near Cotton On July 24-26 July 31-Aug 2

Transcript

Hi guys, good afternoon and we are back in Rockwell ATC! So this is the booth and these are the pastries, cookies, brownies and croissants that are available for today. We'll take you again. Actually, these are our bestsellers for cookies, chocolate walnut cookie, and then triple chocolate cookie. And for croissants, le crookie and pain au chocolat. Brownies and blondies are also available. And then explain to you. But brownies, they are all dark chocolate based. But blondies, they are white chocolate based. As usual, we have boxes available so that if you're going to purchase quite a bit, we can just place them in boxes. And our small new of nibbler buckets are just right here. Actually, it's just right here. Girls and I will be here in Rockwell ATC this whole weekend. So I'm very, very excited. Yes, I will be your cashier for the whole weekend here in Rockwell ATC. In exact location, we're in Rockwell ATC, this weekend July 24 to 26 and also next weekend July 31 to August 2. I know, back to back weekend kami dito sa South. So I'm very, very excited. Yes, I will be your cashier for the whole weekend. As usual, so I hope to see you guys here. This is the booth. This is Cotton On. And the big screen is right here. So again, booth, Cotton On, and the big screen. So we will be here in Rockwell ATC this weekend, July 24th to 26th and also next weekend, July 31st to August 2nd.