A miniature record player ?!!

@zurutoys

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SoundTikTok sound · original sound - zurutoys

Promoted product

Mini Brands Vinyl

Inspired by the limitless possibilities of kids’ imaginations, ZURU is an award-winning company devoted to reimagining what it means to play. One of the largest toy companies in the world, ZURU distributes to all major retailers in over 120 countries with brands such as Bunch O Balloons, XSHOT, Rainbocorns, Robo Alive, Smashers, 5 Surprise, and Pets Alive, as well as partnering with entertainment properties, including Disney, Nickelodeon, and Universal Studios.

2 videos

Why it worked

The video taps into nostalgia and the popular trend of collecting miniature items. The creator's enthusiastic demonstration of the functional toy, combined with the surprise element of unboxing collectibles, creates engaging content that encourages viewer interaction.

Summary

The creator unboxes and demonstrates the Mini Brands Vinyl miniature record player playset. She shows that the record player actually spins and plays miniature vinyl records, and then opens a capsule to reveal collectible miniature records and an accessory.

Structure

1Introduction of the miniature record player
2Demonstration of the record player's functionality
3

Original caption

"A miniature record player that actually works?📀 Mini Brands Vinyl is here! It really spins and plays your favorite vinyl records! From classic 80’s hits to the latest chart toppers,there’s something for everyone 45 songs and muliple accessories to collect! 🎶 Start spinning now!"

More from @zurutoys

Product placement

Mini Brands Vinyl (toy line that makes miniature record players and accessories): ACTS - the toy is demonstrated and its function is shown. Removing it would change the video. Mini Brands (toy brand): APPEARS - it is the brand name of the toy line, but removing it would not change what happens in the video. Vinyl (record format): APPEARS - it is part of the toy line's name, but removing it would not change what happens in the video. Rose (artist name on miniature record): APPEARS - it is printed on the miniature record, but removing it would not change what happens in the video. Bruno Mars (artist name on miniature record): APPEARS - it is printed on the miniature record, but removing it would not change what happens in the video. Tonight's the Night (song title on miniature record): APPEARS - it is printed on the miniature record, but removing it would not change what happens in the video. Sting (artist name on miniature record): APPEARS - it is printed on the miniature record, but removing it would not change what happens in the video. Benson Boone (artist name on miniature record): APPEARS - it is printed on the miniature record, but removing it would not change what happens in the video. Mariah Carey (artist name on miniature record): APPEARS - it is printed on the miniature record, but removing it would not change what happens in the video. Golden Awards (trophy name): APPEARS - it is printed on the miniature trophy, but removing it would not change what happens in the video. ZURU Toys (toy company): APPEARS - it is the creator's brand, but removing it would not change what happens in the video.

Call to action

Let me know below.

On-screen text

A miniature record player ?!! REALLY PLAYS MUSIC MINI BRANDS VINYL ROSE BRUNO MARS APT. TONIGHT'S THE NIGHT

Transcript

A miniature record player ?!! What if I told you this miniature record player actually works? This is the Mini Brands Vinyl play set. Oh, it comes with a rechargeable cord. And a turntable. It comes with one miniature exclusive vinyl. This is the world's tiniest vinyl. It's about to get played. Do you guys see that? It's literally spinning. It literally works. I also have the Mini Brands Vinyl capsule which comes with four miniature vinyls and one accessory. Let's open one together. No way, I got full out boy. I think this is a rare one. No way, I got Benson Boone. No way, I got Mariah Carey. I got the Golden Awards accessory. Look at the detail. There's a total of 45 different records which of the 45 records are you collecting? Let me know below. Look at the detail.