Why it worked
The video leverages a popular and rapidly evolving social media platform's new feature, creating immediate relevance and encouraging user engagement through a direct question and call to action.
Summary
The creator announces that TikTok has added a voicenote feature to the comments section and demonstrates how it works. They express their personal enjoyment of this new feature and encourage viewers to test it out if they have it.
Structure
- 1Announcement of TikTok's new voicenote feature
- 2Demonstration of the feature
- 3Creator's positive reaction and reasoning
- 4Question to viewers about feature availability
- 5Call to action to test the feature
Product placement
TikTok (app): A social media platform where users can post and view short-form videos. It ACTS as the platform for the feature being discussed. Removing it would change the context of the video.
TikTok (feature): A new feature within the TikTok app that allows users to leave voice notes in the comments section. It ACTS as the subject of the video. Removing it would make the video pointless.
Call to action
if you do test it out in the comments!