POV: You accidentally found the cutest candle on your FYP.

@sorascentcandles

13.0K followers · usually 6.9K views a post

Views

24.3K

Likes

210

Comments

2

Shares

8

SoundTikTok sound · Tonight, Just Us

Promoted product

Sora Scent

Shop handcrafted realistic fruit and dessert candle gift boxes by Sora Scent. Every order includes a mini donut candle, blank message card, gift-ready packaging, and free US shipping.

Why it worked

The video taps into the 'satisfying' and 'ASMR' trends with its close-up shots of candle making and the realistic, food-like appearance of the final product, which is visually appealing and intriguing.

Summary

The video shows the process of making a passion fruit-themed candle that looks very realistic. The creator adds passion fruit-like elements to the candle during the making process and decorates the top with frosting and a rosemary sprig, emphasizing its realistic appearance.

Structure

1Melting wax and preparing the mold
2Adding passion fruit "seeds" to the mold
3Pouring yellow wax into the mold
4Demolding the yellow candle base

Original caption

Looks like cake, smells like summer🍰 Handmade passion fruit candle✨ Link in bio #handmadecandles #candletok #candlemaking #asmr #usa

More from @sorascentcandles

Product placement

Sora Scent: ACTS - it is the product being made and shown, and its name appears on screen and is spoken. Removing it would change what happens in the video. Barbara Deimling "Moment": APPEARS - it is a book title in the background, not operated or used. Removing it would not change what happens in the video.

Call to action

Link in bio

On-screen text

POV: You accidentally found the cutest candle on your FYP. I can't stop looking at the passion fruit center. It looks way too real. Almost forgot it's actually a candle. Handmade with love by Sora Scent.