Bro fell asleep with his phone unlocked 😭

@roadtosvj.waknup

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Promoted product

Wakn Up

Download wakn up by Logan Vicary on the App Store. See screenshots, ratings and reviews, user tips, and more apps like wakn up.

14 videos

Why it worked

The video leverages a relatable and humorous situation (falling asleep with an unlocked phone) and combines it with a novel and engaging app feature that adds a layer of challenge and consequence to waking up.

Summary

The video shows a person asleep with their phone unlocked. The creator then uses the "Wakn Up" app to set a complex alarm that requires 50 push-ups and blocking social media until 1000 steps are completed, before the alarm can be turned off.

Structure

1Person asleep with phone unlocked
2Creator takes phone
3Creator sets alarm with conditions
4Alarm is set and confirmed
5

Original caption

To be honest since he download wakn up he has been awake early and productive every morning 😏#creatorsearchinsights #alarm #alarmclock #prank #alarmapp

More from @roadtosvj.waknup

Product placement

Wakn Up (app ACTS - it is used to set an alarm with specific conditions, and its interface is operated, therefore removing it would change what happens in the video)

Call to action

Search "wakn up" on the App Store

On-screen text

Bro fell asleep with his phone unlocked 😭

Transcript

What are you listening to? It's passed out. Set my alarm for 4 AM. Set my alarm for 4 AM and make me do 50 push-ups before you turn off and then block all my social media until I do 1000 steps. Alarm sounds at 4:00 AM. Wake up mission: complete 20 push-ups. App blocked: Distracting apps blocked until you complete your push-ups. Edit Blocked Apps (1 selected) Create Alarm ALARM SET Your alarm is scheduled and active.