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18.4Silent UGCCuriosity Gap hookLifestyle
Hook
what i mean when i say I'm cracking open a cold one
@cliosnacks
12.9K followers · usually 2.7K views a post
Views
48.4K
Likes
1.1K
Comments
87
Shares
52
Why it worked
The video uses a relatable meme format ('cracking open a cold one') to subvert expectations, turning a phrase usually associated with beer into a satisfying ASMR-style product reveal.
Summary
A person opens a box of Clio Mini Greek Yogurt Bars and breaks one in half to show the texture. The video uses a popular meme phrase to highlight the snack as a refreshing treat.
Structure
- 1Opening the box
- 2Removing a snack bar
- 3Breaking the bar in half
- 4Showing the inside texture
Product placement
Clio Mini Greek Yogurt Bars are the sole focus of the video.
On-screen text
Original caption
a nice cold clio bar hits different 😮💨😮💨
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