It's dying like crazy.

@thenickfowler

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SoundTikTok sound · original sound - thenickfowler

Promoted product

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4 videos

Why it worked

The video taps into a common sentiment about the changing landscape of social media marketing and offers a relatable personal success story as evidence, making it highly shareable.

Summary

The speaker argues that the influencer era is ending because people want to buy from relatable creators, not unattainable celebrities. They highlight their own success on TikTok Shop as an example of this shift.

Structure

1Influencer marketing is dying
2Relatability is key to sales
3Creator's personal success on TikTok Shop
4Celebrities are unrelatable

Original caption

The world will slowly fall into true marketing #tiktokshopaffiliate

More from @thenickfowler

Product placement

TikTok Shop: ACTS - it is the platform where the creator sells products and makes money. Removing it would change the video's premise. Kim Kardashian: APPEARS - she is shown as an example of someone unrelatable. Removing her image would not change the video's core message.

On-screen text

It's dying like crazy. The Influencer Era Is Coming To An End

Transcript

It's dying like crazy. Everyone thinks influencer marketing is like the thing. The average person is making all the money right now. I made 59,000 in profit my first full month doing TikTok shop. What is this world? I made my yearly salary from the military on TikTok. Everyone's going performance. They're all going, okay, how can I normal average person to sell and make a lot of money? Because everyone wants to buy from the person that they seem like, look like, or act like. No one really relates to Kim Kardashian to be honest. They just don't relate to that because it's such a different lifestyle than a lot of people. They relate to people like me, who most people probably don't know who I am. And that's kind by design. They seem like, oh, so someone who thinks like me acts like me, purchase from me. And when the world kind of figures that out, which they're kind of doing right now, is when the market like floods are going into that market making some money.