Instead of a

Instead of a bulky hole punch, a slim one you can clip to your binder. Instead of big clips to hold your page, a compact one you can carry like a pen. This notebook has sold more than 3.7 billion copies and the company behind it decides to create small solutions for students that often get overlooked. This is why Kokuyo created a new line of stationery around a notebook. The campus notebook has been the notebook for Japanese students for 50 years. Perfecting the product over the years. But when students were asked about the notebooks, they said the notebooks were just boring. So devastating for the company, but committed to a rebrand. A new line of stationery that solves small problems. Like instead of turning to a whole new page for quick notes, a sticky note that can extend the page. Instead of digging through your pen case, one that opens flat like a tray. Instead of sticky notes that gets crushed in your bag, a roll in case just the right amount. Instead of an eraser, one that's firm and shaped to fit your hand.