335Talking HeadOther hookConsumer Apps

Hook

I'm a programmer and there's nothing stopping me from making an exclusively anti-fascist TikTok.

@startrekjammies

11.1K followers · usually 263 views a post

Views

88.7K

Likes

18.3K

Comments

454

Shares

982

SoundTikTok sound · original sound - startrekjammies

Promoted product

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5 videos

Why it worked

The creator taps into a common frustration among users about platform censorship and algorithmic bias, presenting their own app as a solution. This creates a sense of community and shared grievance, encouraging engagement and potential adoption of the alternative platform.

Summary

The creator discusses their frustration with TikTok's content moderation policies, claiming their anti-fascist video was not shown to a wider audience. They then introduce their own social media app, TacTic, as an alternative.

Structure

1Creator expresses frustration with TikTok's algorithm
2Mentions a previous video that performed well but was not widely distributed
3Introduces their own social media app, TacTic

Original caption

Where is everyone?

More from @startrekjammies

Product placement

TikTok (app): The video is about the platform's content moderation policies and how they affect creators. It merely appears as the context for the discussion. Removing it would change the context of the discussion, but not the core message about content moderation. TacTic (app): The creator mentions they created a new social media app called TacTic. This app is presented as an alternative to TikTok. It acts as a solution to the problem discussed. Removing it would remove the proposed solution.

Call to action

Download TacTic

On-screen text

I'M THERE'S ME EXCLUSIVELY ANTI FASCIST CALL TOKTIK, OFF COMPLETELY, AND, INSTANTLY ANYBODY WHO CONTENT

Transcript

I'm a programmer and there's nothing stopping me from making an exclusively anti-fascist TikTok. Call it Toktik, rip it off completely, and instantly anybody who content. Hey again. So that video got 20,000 views and 5,000 likes within two days. But that's an old video because TikTok isn't showing my video to anybody. What happened to go viral? TikTok is showing my video to anybody. What happened to go viral?

Framing it as two guys "heroically" reviving classic social media is a scam. Lin

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