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4.5Talking HeadProblem Callout hookLifestyle
Hook
something's wrong with my legs...
@findingfiona
632.7K followers · usually 14.3K views a post
Views
62.2K
Likes
1.9K
Comments
14
Shares
34
Why it worked
The video uses a relatable and humorous premise of an unexpected outcome from a simple action (walking/dancing) to create a viral moment. The aspirational setting of Paris and the iconic brand, Chanel, add to its appeal.
Summary
The creator humorously demonstrates how her "legs" (referring to her walking or dancing style) lead her to the Chanel store in Paris. The video highlights the iconic storefront as the humorous destination of her movements.
Structure
- 1Creator states something is wrong with her legs.
- 2She demonstrates a quirky way of walking/dancing.
- 3This movement leads her to the Chanel store.
- 4She ends up at the Chanel store, implying it's a consequence of her 'legs'.
Product placement
CHANEL: it APPEARS as a storefront and logo. Removing it would not change what happens in the video.
On-screen text
something's wrong with
my legs...
when I go like THIS
and I go like THAT...
I end up at...
CHANEL
Transcript
something's wrong with my legs... when I go like THIS and I go like THAT... I end up at... CHANEL
Original caption
my favorite liquor store 😍 #paris
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