Why it worked
The video taps into the popular "haul" trend and the appeal of affordable beauty products from a well-known discount retailer. The creator's aesthetic and clear, concise product ratings make it easily digestible and shareable content.
Summary
The creator shares a haul of beauty products purchased from Dollar Tree, providing ratings for each item based on packaging and product quality. The video showcases various items including lotions, deodorant, hand wipes, lip balms, false eyelashes, lip glosses, hand sanitizers, an eyeshadow palette, tweezers, hair clips, and a makeup brush cleaner bowl.
Product placement
Dollar Tree: A retail store that sells items at a low price point. It appears as a watermark and is the subject of the haul. Removing it would change the topic of the video.
L.A. Colors: A makeup brand. It is seen on packaging for eyelashes and eyeshadow. Removing it would change the visual context of the products being shown.
Joni: A brand of false eyelashes. It is seen on packaging. Removing it would change the visual context of the products being shown.
Beauty Princess: A brand of lip gloss. It is seen on packaging. Removing it would change the visual context of the products being shown.
D-pure: A brand of hand sanitizer. It is seen on packaging. Removing it would change the visual context of the products being shown.