Why it worked
The video uses visually appealing, colorful illustrations of food, which are inherently engaging. The process of coloring with markers is satisfying to watch, and the use of a specific, identifiable art supply brand like ENMY adds a layer of product interest for viewers interested in art supplies.
Summary
The video shows a person drawing illustrations of food items like French toast and a breakfast sandwich in a sketchbook. They then open a case of ENMY acrylic markers and begin coloring in a new drawing, adding details and shading.