New Instagram Like Feature!

The video likely performed well due to its demonstration of a novel and visually engaging feature within a popular social media platform. The use of 'Super Hearts' and the associated haptic feedback on the iPhone taps into user curiosity and the desire to explore new functionalities, making it shareable and relatable.

The video showcases a new Instagram feature where users can send 'Super Hearts' to a story, which then animate and accumulate a count. The creator demonstrates this feature by sending multiple hearts to a birthday story, highlighting the visual effect and the haptic feedback on the iPhone.