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9.1Talking HeadOther hookConsumer Apps
Hook
New Instagram Like Feature!
@appledsign
1.0M followers · usually 25.6K views a post
Views
205.5K
Likes
1.7K
Comments
9
Shares
1.3K
Why it worked
The video likely performed well due to its demonstration of a novel and visually engaging feature within a popular social media platform. The use of 'Super Hearts' and the associated haptic feedback on the iPhone taps into user curiosity and the desire to explore new functionalities, making it shareable and relatable.
Summary
The video showcases a new Instagram feature where users can send 'Super Hearts' to a story, which then animate and accumulate a count. The creator demonstrates this feature by sending multiple hearts to a birthday story, highlighting the visual effect and the haptic feedback on the iPhone.
Structure
- 1Introduction of the new Instagram feature
- 2Demonstration of sending 'Super Hearts'
- 3Visual animation of hearts and count accumulation
- 4Mention of iPhone haptic feedback
- 5Question to the audience about the feature
Product placement
The video demonstrates a new 'Super Hearts' feature within Instagram stories, which is a marketing tool for creators to engage with their audience. The creator's bio link points to MyDsign, a platform that likely leverages such engagement features.
Original caption
Your iPhone also vibrates when long pressing for the Super Hearts to build up! Do you also have this feature? #instagramfeature #instagram #iphonetricks #superlike #ios27
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