Promoted product
school supplies
Why it worked
The video taps into the relatable and often exciting experience of preparing for a new school year, leveraging the popular "haul" format. The clear, organized presentation of essential school supplies, combined with a promise of a "part 2", encourages viewer engagement and anticipation.
Summary
This video is a "back to school haul" showcasing various school supplies. It features a backpack, notebooks, dividers, folders, pens, markers, pencils, erasers, lead refills, post-it notes, and glue sticks, all presented as part 1 of a haul.
Structure
- 1Introduction to the haul
- 2Showcasing the backpack
- 3Displaying notebooks and dividers
- 4Featuring folders
- 5Showing pens, markers, and pencils
- 6Presenting erasers and lead refills
- 7Concluding with post-its and glue sticks
Product placement
Target: APPEARS - a shopping bag with the Target logo is visible. Removing it would not change what happens in the video.
Pink (Victoria's Secret): ACTS - a tag on the backpack says "Pink". Removing it would not change what happens in the video.
Up & Up: ACTS - notebooks, folders, erasers, and lead refills are branded with the Up & Up logo. Removing them would change what happens in the video.
Paper Mate: ACTS - a pack of colored pens is branded Paper Mate. Removing it would change what happens in the video.
Zebra Mildliner: ACTS - a pack of markers is branded Zebra Mildliner. Removing it would change what happens in the video.
Bic: ACTS - mechanical pencils are branded Bic. Removing them would change what happens in the video.
Crayola: ACTS - colored pencils are branded Crayola. Removing them would change what happens in the video.
Pilot: ACTS - pens are branded Pilot. Removing them would change what happens in the video.
3M Post-it: ACTS - Post-it notes are branded 3M Post-it. Removing them would change what happens in the video.
Elmer's: ACTS - glue sticks are branded Elmer's. Removing them would change what happens in the video.