The "Cringe" you feel is your friend

@thenickfowler

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Why it worked

The creator taps into a common feeling of social awkwardness and reframes it as a positive indicator of progress, encouraging viewers to overcome their inhibitions.

Summary

The creator argues that the feeling of cringe associated with taking action, such as posting on social media or asking for a raise, is actually a sign of impending success. He encourages viewers to embrace the cringe and push through it to achieve their desired outcomes.

Structure

1The feeling of cringe is your friend
2Cringe actions lead to success
3Posting on social media is cringe but works
4Asking for a raise is cringe but necessary
5Embrace cringe to get what you want

On-screen text

The "Cringe" you feel is your friend

Transcript

You know it's funny how every single time that you think that you shouldn't do this, it's actually just the cringe trying to get in your way. On the other side of cringe is the success that you want. Posting on this app, posting on social media, it's pretty cringy. Guess what? It works. You want that raise, you have to ask for it. It's kind of cringy. You're a try hard, but guess what? It works. Everything you want is on the other side of cringe. Be cringy, you get what you want.