My ranch just... popped???

@notjanelleejordann

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SoundTikTok sound · SWEET AND SOUR(MAIN)FRANCOIS MAIGRET

Promoted product

Poppin Ranch

Enjoy all Buffalo Wild Wings to you has to offer when you order delivery, pick it up yourself or dine at a location near you. Buffalo Wild Wings is the ultimate place to gather with friends, watch sports, drink beer, and eat wings.

2 videos

Why it worked

The video leverages a novel and intriguing product concept ('popping ranch') combined with the universally appealing subject of chicken wings, creating curiosity and a desire to try the product.

Summary

A woman tries Buffalo Wild Wings' new Poppin Ranch seasoning packet on her wings. She applies the seasoning, eats the wing, and expresses delight at the fun, nostalgic, and delicious flavor.

Structure

1Introducing Poppin Ranch
2Applying seasoning to wings
3Eating the seasoned wing
4Describing the taste and experience

Original caption

was i scared? yes. did i end up liking it? absolutely 😛 poppin ranch at @Buffalo Wild Wings and for limited time!!!! ($0.99 per packet) #buffalowildwingspartner #poppinranch #limitedtime #wings #Foodie

More from @notjanelleejordann

Product placement

Poppin Ranch (a seasoning packet that adds a ranch flavor and a popping sensation to food) ACTS - it is applied to wings and eaten, changing their flavor and texture. Removing it would change the video's focus. Buffalo Wild Wings (a restaurant chain) ACTS - it is the location where the food is purchased and consumed, and the product is associated with them. Removing it would change the context of the food.

Call to action

Check out Poppin Ranch at Buffalo Wild Wings for a limited time!

On-screen text

My ranch just... popped??? YOU HEARD IT RIGHT BUFFALO WILD WINGS JUST DROPPED SOMETHING SUPER FUN BUT ALSO NOSTALGIC AND DELICIOUS poppin' ranch asmr AND THE BEST PART IT STILL TASTES LIKE RANCH IT'S SERIOUSLY SO FUN AND THANK YOU BUFFALO WILD WINGS

Transcript

My ranch just... popped??? You heard it right Buffalo Wild Wings just dropped something super fun but also nostalgic and delicious poppin' ranch asmr And the best part It still tastes like ranch It's seriously so fun And thank you Buffalo Wild Wings