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Poppin Ranchseen in 2 videos →
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6.5Talking HeadStory Open hook
Hook
My ranch just... popped???
@notjanelleejordann
32.1K followers · usually 445.0K views a post
Views
2.9M
Likes
1.9K
Comments
21
Shares
489
Selling · Other Product
Why it worked
The video leverages a novel and intriguing product concept ('popping ranch') combined with the universally appealing subject of chicken wings, creating curiosity and a desire to try the product.
Summary
A woman tries Buffalo Wild Wings' new Poppin Ranch seasoning packet on her wings. She applies the seasoning, eats the wing, and expresses delight at the fun, nostalgic, and delicious flavor.
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Transcript, structure and on-screen text
5 beats, a 43-word transcript and 12 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
was i scared? yes. did i end up liking it? absolutely 😛 poppin ranch at @Buffalo Wild Wings and for limited time!!!! ($0.99 per packet) #buffalowildwingspartner #poppinranch #limitedtime #wings #Foodie
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