Promoted product
Falling Face Fragments
Why it worked
The video leverages the popularity of the "Smiling Friends" animation by creating fan art of a character playing an indie game. This cross-promotional approach taps into an existing fanbase and introduces them to a new game.
Summary
An animated character, Glep, drawn in the style of Smiling Friends, is shown playing a game called "Falling Face Fragments" on a laptop. The video showcases the game's title screen and the character's interaction with it.
Structure
- 1Introduction of Glep character
- 2Glep is shown using a laptop
- 3The game "Falling Face Fragments" is displayed on the laptop screen
- 4Game title screen with options is visible
Product placement
Smiling Friends (TV Show): merely APPEARS - a character is drawn in the style of the show. Removing it would not change what happens in the video.
Glep (Character): merely APPEARS - a character drawn in the style of Smiling Friends. Removing it would not change what happens in the video.
Falling Face Fragments (Game): ACTS - it is the game being played on the laptop. Removing it would change what happens in the video.
On-screen text
What
What is Glep
What is Glep
playing?
FRAGMENTS
< Play >
Instructions
Settings
Developed by Ashley Benjamin Spencer-Phillips
Scroll menu
Z Select
Esc Quit