Promoted product
TryHackMe
Why it worked
The video taps into the popular 'day in the life' or 'challenge' format, appealing to viewers interested in personal growth, career development, and specific fields like cybersecurity. The creator's consistency and clear goals make the content relatable and aspirational.
Summary
The creator is documenting their daily progress in a 30-day challenge to stay consistent with learning cybersecurity on TryHackMe and posting on LinkedIn. They are pursuing a cybersecurity course at Zaio Institute.
Structure
- 1Introduction to the 30-day challenge
- 2Mentioning TryHackMe and LinkedIn
- 3Clarifying Zaio Institute as the educational provider
- 4Stating the goal of becoming a cybersecurity professional
Product placement
TryHackMe: an online platform for learning cybersecurity skills. It ACTS as a learning platform, and removing it would change the video's focus. LinkedIn: a professional networking platform. It ACTS as a platform for posting updates, and removing it would change the video's focus. Zaio Institute: an educational institution. It APPEARS as a tag/mention, and removing it would not change what happens in the video.
On-screen text
Day 3/30
Staying consistent on
tryhackme & posting on
linkedin