Why it worked
The video uses a popular 'day in the life' format with aesthetic editing and relatable daily activities, appealing to viewers interested in lifestyle and fashion content. The inclusion of multiple brands and products, even if incidentally, adds to the aspirational aspect of the content.
Summary
This video follows a creator through a busy day, showcasing various activities including working out, getting ready, and running errands. The creator is seen applying skincare, doing makeup, styling her hair, and preparing drinks. The day also includes a trip to a golf course where she serves drinks and interacts with a customer before returning to work and then heading to the gym for a workout.
Structure
- 1Morning routine and getting ready
- 2Preparing drinks and heading out
- 3Working at a golf course
- 4Working on a laptop
- 5Gym workout
- 6Evening routine
Product placement
Edikted Clothing: appears as clothing worn by creator. Removing it would not change what happens in the video.
Byoma: appears as a product held by the creator. Removing it would not change what happens in the video.
Essence Cosmetics: appears as a product held by the creator. Removing it would not change what happens in the video.
Hourglass Cosmetics: appears as a product held by the creator. Removing it would not change what happens in the video.
Rhode Skin: appears as a product held by the creator. Removing it would not change what happens in the video.
Alani Nutrition: appears as a product held by the creator. Removing it would not change what happens in the video.