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49.9Text-HeavyResult / Flex hookLifestyle
Hook
GET UP TO 50% OFF
@heathers.favs
2.8K followers · usually 616 views a post
Views
30.7K
Likes
638
Comments
32
Shares
73
Promoted product
Sephora National Lip Day Sale
Why it worked
The post leverages a timely event (National Lip Day) and a popular retailer (Sephora) to create urgency and interest. The inclusion of multiple product recommendations with personal endorsements adds value and social proof, encouraging engagement.
Summary
This TikTok slideshow promotes Sephora's National Lip Day sale, highlighting various lip products from brands like Clarins, Make Up For Ever, Kosas, Gisou, and Refy. The creator shares personal recommendations and encourages viewers to take advantage of the deals.
Structure
- 1Introduction to National Lip Day sale with discount
- 2Highlighting specific lip products with reviews
- 3Encouraging viewer engagement with a question
Product placement
Sephora: APPEARS - a store/marketplace where products are sold. Removing it would not change what happens in the video.
CLARINS: ACTS - the brand of a lip stain that is reviewed. Removing it would change what happens in the video.
MAKE UP FOR EVER: ACTS - the brand of a lip liner that is reviewed. Removing it would change what happens in the video.
KOSAS: ACTS - the brand of a lipstick that is reviewed. Removing it would change what happens in the video.
GISOU: ACTS - the brand of a lip oil that is reviewed. Removing it would change what happens in the video.
REFY: ACTS - the brand of a lipstick pen that is reviewed. Removing it would change what happens in the video.
MAKE UP FOR EVER: ACTS - the brand of a lip gloss that is reviewed. Removing it would change what happens in the video.
Call to action
Are you grabbing anything??
Original caption
Sephora is having a sale today to celebrate national lip day and I’m here for it #lippieaddict So good deals!! And some ok deals… Are you grabbing anything?? #makeupover40 #lipstick #makeupreview #sephora
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