OUR SPIDER-MAN OBSESSION STARTS AT WALMART!

@fatima.kosar

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1.6M

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993

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SoundTikTok sound · original sound - fatima.kosar

Promoted product

Spider-Man merchandise

2 videos2 creators

Why it worked

The video taps into the excitement surrounding a popular movie release and leverages a well-known retailer, Walmart, to make the merchandise easily accessible. The creator's enthusiasm and clear focus on desirable products create a strong soft-sell appeal.

Summary

The creator showcases a variety of Spider-Man themed merchandise available at Walmart, highlighting toys, clothing, and accessories. The video encourages viewers to shop at Walmart to get ready for the new Spider-Man movie.

Structure

1Showcasing Spider-Man haul from Walmart
2Highlighting the variety of merchandise
3Emphasizing Walmart as the shopping destination
4Encouraging viewers to shop for the new movie

Original caption

Our Spider-Man obsession is real! We found all the superhero must-haves at Walmart to get ready for the new movie 🕷️🕸️ What item are you adding to your collection? @Walmart Canada #walmartpartner #marvel #spidermanbrandnewday #spidermantoys #marvelspiderman

5

Asking viewers about their favorite item

Product placement

Walmart: (a) it ACTS - it is the store where the creator shops for Spider-Man merchandise. Removing it would change the context of the shopping trip. (b) it merely APPEARS - a Walmart bag is visible. Removing it would not change what happens in the video. Spider-Man: (a) it ACTS - Spider-Man merchandise (toys, clothing, mask, water bottle) is shown and discussed as items to purchase. Removing it would change the focus of the video. Hulk: (a) it ACTS - A Hulk toy is shown as part of the Spider-Man merchandise collection. Removing it would not change the overall focus of the video. Marvel Studios: (b) it merely APPEARS - a logo on the product packaging. Removing it would not change what happens in the video. Hasbro: (b) it merely APPEARS - a logo on the product packaging. Removing it would not change what happens in the video. Reebok: (b) it merely APPEARS - a logo on clothing in the background. Removing it would not change what happens in the video.

Call to action

What item are you adding to your collection?

On-screen text

OUR SPIDER-MAN OBSESSION STARTS AT WALMART! SWING INTO ACTION AT WALMART!

Transcript

You're gonna love the goodies I found at Walmart. At Walmart for the Spider-Man lover in your house. With the excitement of the new Spider-Man movie coming out, Walmart is making it that much easier to bring the superhero energy home. My goal is to bring one new item back, but then I spotted all of these and just knew I couldn't pick only one. Spider-Man is a timeless favorite across many generations and Walmart has something for every type of fan. From cozy blankets to action figures and interactive toys. Let's get movie ready with the new Spider-Man collection available now at Walmart! Swing into action at Walmart! And let me know which find you're grabbing first.