Why it worked
The video plays on a common fashion dilemma and uses a relatable scenario with a surprising twist, making it engaging and shareable.
Summary
Two women are shown dancing in black outfits, with on-screen text suggesting that brown is unflattering on brown girls. They then change into brown outfits, implying they agree with the initial statement.
Structure
- 1Introduction with black outfits
- 2On-screen text about brown not suiting brown girls
- 3Transition to brown outfits
- 4Agreement with the on-screen text
On-screen text
"don't wear brown if you're a brown girl lol 😭 it looks terrible"
i guess you're right 😔💔