@kpharmacist_ajeossi — 10x breakout selling ANUA Heartleaf 77% Soothing Toner | Overshot

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Hook

WINNER

@kpharmacist_ajeossi

35.2K followers · usually 47.7K views a post

Views

449.6K

Likes

12.4K

Comments

121

481

SoundTikTok sound · original sound - kpharmacist_ajeossi

Promoted product

ANUA Heartleaf 77% Soothing Toner

Why it worked

The video leverages the popularity of K-beauty and the trusted authority of a pharmacist to provide a comparative review of two trending brands. By breaking down the comparison into specific product categories and declaring a 'winner' for each, it offers clear, actionable insights that resonate with skincare enthusiasts seeking recommendations.

Summary

A Korean pharmacist compares two popular K-beauty brands, ANUA and SKIN1004, across various skincare categories including toner, ampoule, sunscreen, pore care, anti-aging, and cleanser. The video highlights the ANUA Heartleaf 77% Soothing Toner as the winner in its category due to its TikTok popularity and noticeable calming effect.

Structure

1Introduction of ANUA vs SKIN1004 comparison
2Comparison of Azelaic Acid products
3Comparison of Ampoules
4Comparison of Dark Spot treatments

Original caption

ANUA vs SKIN1004 🇰🇷 Which K-Beauty brand comes out on top? As a Korean Pharmacist 💊, here's my comparison: 🏆 Toner — ANUA ANUA: Heartleaf 77% Soothing Toner SKIN1004: Madagascar Centella Toning Toner Why? Heartleaf 77% became the benchmark for soothing toners on TikTok. It delivers a more noticeable calming effect and has stronger global recognition. 🏆 Soothing Ampoule — SKIN1004 ANUA: Heartleaf 80% Soothing Ampoule SKIN1004: Madagascar Centella Ampoule Why? A signature bestseller with years of proven consumer trust. Its minimalist Centella-focused formula is widely recommended for sensitive skin. 🏆 Brightening / Dark Spots — ANUA ANUA: Niacinamide 10% + TXA 4% Dark Spot Correcting Serum (+ Azelaic Acid 10% line) SKIN1004: Tone Brightening Capsule Ampoule Why? Offers more targeted pigmentation solutions with Niacinamide, Tranexamic Acid, and an expanding Azelaic Acid lineup, giving users more options. 🏆 Sunscreen — SKIN1004 ANUA: Zero-Cast Moisturizing Finish Sunscreen SPF50+ SKIN1004: Madagascar Centella Hyalu-Cica Water-Fit Sun Serum SPF50+ Why? One of the most popular Korean sunscreens worldwide, known for its lightweight serum texture, zero white cast, and excellent daily wear. 🏆 Pore / Sebum Care — ANUA ANUA: Heartleaf Pore Control Cleansing Oil SKIN1004: Madagascar Centella Poremizing Fresh Ampoule Why? The cleansing oil became a viral bestseller and established itself as a category leader for blackhead and sebum removal. 🏆 Anti-Aging / Advanced Care — SKIN1004 ANUA: PDRN Collagen Glow Serum SKIN1004: Probio-Cica Intensive Ampoule Why? The Probio-Cica formula has a longer track record, combining barrier support and anti-aging benefits with more established consumer trust. 🏆 Cleanser (Foam) — SKIN1004 ANUA: Heartleaf Quercetinol Pore Deep Cleansing Foam SKIN1004: Madagascar Centella Ampoule Foam Why? A well-balanced, low-irritation cleanser that consistently receives praise for gentle cleansing without leaving skin feeling stripped. Final Score 💚 ANUA: 3 🤍 SKIN1004: 4 Overall Winner: SKIN1004 🏆 Do you agree with the results? Which brand would you pick? 👇 #kbeauty #anua #skin1004 #skintok #viralskincare

More from @kpharmacist_ajeossi

Product placement

ANUA Heartleaf 77% Soothing Toner: ACTS - it is a toner that is applied to the skin, and the video discusses its soothing properties and effectiveness. Removing it would change the comparison. ANUA Heartleaf 80% Soothing Ampoule: ACTS - it is an ampoule that is applied to the skin, and the video discusses its effectiveness. Removing it would change the comparison. ANUA Sunscreen: ACTS - it is a sunscreen that is applied to the skin, and the video discusses its effectiveness. Removing it would change the comparison. ANUA Pore Care product: ACTS - it is a pore care product that is applied to the skin, and the video discusses its effectiveness. Removing it would change the comparison. ANUA Anti-aging product: ACTS - it is an anti-aging product that is applied to the skin, and the video discusses its effectiveness. Removing it would change the comparison. ANUA Cleanser: ACTS - it is a cleanser that is applied to the skin, and the video discusses its effectiveness. Removing it would change the comparison. SKIN1004 Madagascar Centella Toning Toner: ACTS - it is a toner that is applied to the skin, and the video discusses its effectiveness. Removing it would change the comparison. SKIN1004 Madagascar Centella Ampoule: ACTS - it is an ampoule that is applied to the skin, and the video discusses its effectiveness. Removing it would change the comparison. SKIN1004 Sunscreen: ACTS - it is a sunscreen that is applied to the skin, and the video discusses its effectiveness. Removing it would change the comparison. SKIN1004 Pore Care product: ACTS - it is a pore care product that is applied to the skin, and the video discusses its effectiveness. Removing it would change the comparison. SKIN1004 Anti-aging product: ACTS - it is an anti-aging product that is applied to the skin, and the video discusses its effectiveness. Removing it would change the comparison. SKIN1004 Cleanser: ACTS - it is a cleanser that is applied to the skin, and the video discusses its effectiveness. Removing it would change the comparison. YouTube Play Button: APPEARS - it is a logo/award in the background. Removing it would not change what happens in the video.