Ermmm excuse me, I am obsessed!!!🥹

@life.of.pops

7.5K followers · usually 1.1K views a post

Views

141.4K

Likes

11.6K

Comments

59

Shares

5.7K

SoundTikTok sound · original sound - irissesz

Promoted product

Sainsbury's pyjamas

Why it worked

The video leverages a popular trend of showcasing cute and "viral" clothing items, specifically pyjamas, which are relatable and aspirational. The "new in" aspect creates a sense of urgency and discovery, appealing to viewers looking for the latest trends.

Summary

The creator showcases two different sets of pyjamas from Sainsbury's, one with a teddy bear Halloween theme and another with a pink ghost pattern. The video highlights these as new arrivals and expresses the creator's strong affection for them.

Structure

1Showcase of Halloween-themed pyjamas
2Transition to pink ghost-patterned pyjamas
3Creator expresses obsession with both sets
4On-screen text indicates they are new at Sainsbury's

Product placement

Sainsbury's: APPEARS - a store name visible on screen. Removing it would not change what happens in the video. Tu Clothing: APPEARS - a brand name mentioned in the caption and hashtags. Removing it would not change what happens in the video.

Original caption

Ermmm excuse me, I am obsessed!!!🥹 @TuClothing Soz I know it’s early, but these are too cute not to share🫶🏻 #pjs #pjsallday #pyjamas #cutepjs #girltherapy #girlythings #viralpjs #tuclothing #sainsburys #sainsburyspyjamas