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12.8AnimationOther hookConsumer Apps
Hook
today
@joyyyyyy946
2.2K followers · usually 687 views a post
Views
9.5K
Likes
771
Comments
15
Shares
36
Promoted product
Zestrhttps://zestr.app/ ↗
Why it worked
The video uses a relatable, high-emotion audio trend combined with a simple visual metaphor to highlight the addictive nature of social media, positioning the product as the center of that experience.
Summary
A short animation compares the feeling of being trapped in social media apps versus the feeling of being at school. The video uses a humorous tone to suggest that the Zestr app is a source of social media addiction.
Structure
- 1Visual of social media icons trapped behind a gate
- 2Visual of a school building behind a gate
- 3Text overlay 'today' appears
- 4Text overlay 'next month' appears
- 5Humorous audio track plays
Product placement
The Zestr app icon is prominently featured as one of the social media apps trapped behind the gate.
On-screen text
no
no
no
today
next month
Original caption
ready to leave zestr friend😟#trend #viral #funny #blowthisup #zestr
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