Why it worked
The video tapped into a popular trend format (year of birth determines X) and combined it with aspirational content (engagement rings), making it highly relatable and shareable.
Summary
This TikTok slideshow presents a trend where the year of a person's birth determines the style of their engagement ring. The first slide sets up the premise, followed by an example showing a ring from 1999 and the text "WHAT I GOT", and subsequent slides display various rings with the caption "MINE 💍".
Structure
- 1Introduction of the engagement ring trend based on birth year
- 2Example of a ring from 1999
- 3Display of various rings labeled 'MINE'
On-screen text
THE YEAR YOU WERE BORN
IN IS YOUR ENGAGEMENT
RING
1999
WHAT I GOT
MINE 💍